Insurance plans have begun testing new plans with reduced premiums that limit participants’ choices of doctors or hospitals (Source: “Insurers Push Plans That Limit Choice of Doctor,” New York Times, July 18, 2010).
The plans may be especially appealing to small businesses struggling with the spiraling cost of coverage, but are also garnering interest from larger employers as well.
“What we’re seeing is a definite uptick in interest because, quite frankly, affordability is the most pressing agenda item,” said Dr. Sam Ho, the chief medical officer for UnitedHealth’s health-care plans.
Insurers anticipate that the lower-cost plans will be popular with individuals and small businesses who will purchase coverage in the insurance exchanges that will take effect in 2014.
The plans may be especially appealing to small businesses struggling with the spiraling cost of coverage, but are also garnering interest from larger employers as well.
“What we’re seeing is a definite uptick in interest because, quite frankly, affordability is the most pressing agenda item,” said Dr. Sam Ho, the chief medical officer for UnitedHealth’s health-care plans.
Insurers anticipate that the lower-cost plans will be popular with individuals and small businesses who will purchase coverage in the insurance exchanges that will take effect in 2014.
